How We Started
Back in 2019, we were consultants helping small businesses make sense of their finances. But we kept seeing the same problem everywhere – companies had data but no real understanding of what it meant for their future.
Most business owners we met were drowning in reports they couldn't interpret. They'd get monthly financial statements and quarterly reviews, but still couldn't answer simple questions like "Are we on track?" or "Where should we invest next quarter?"
That's when we decided to build something different. Not another accounting firm, but a service focused entirely on making budget performance crystal clear for real people running real businesses.